FAS 374 - Graphic Design II

Advertising and package design is an introduction to the strategies and materials for designing individual advertisements, ad campaigns, and package designs for a variety of products. The intent of the class is to provide students with the fundamental information and skills needed to analyze and produce artwork directly tied to the marketing industry, branding principles, and related commercial graphic design environments. Students will gain competency in using industry standard software Adobe Photoshop, Illustrator, and InDesign and apply them to real world applications.

Note: Meets Aesthetic and Creative Engagement Learning Outcome (AEST)

Four credits.