BU 331 - Marketing Management

This course builds on Principles of Marketing to develop decision making skills through case studies of actual marketing problems. Both qualitative and quantitative analyses will be used to determine the financial, organizational, competitive, and strategic impact of marketing decisions. Problems related to various marketing mix components, types of organizations, and types of products will be included. Students are encouraged to complete FI 261 (Financial Management) before registering for this course but FI 261 is not a formal pre-requisite for BU331.

Four credits.

Prerequisite(s): BU 231