Apr 25, 2024  
2017-2018 Catalogue 
    
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2017-2018 Catalogue [ARCHIVED CATALOG]

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MK 333 - International Marketing

The course analyzes the fundamentals of marketing across national boundaries as well as provides an analytical framework for the development and implementation of global marketing programs.  Key concepts and management decisions connected with the global marketing process are examined.

Note: Meets Global Engagement Learning Outcome (GLOB)

Four credits.

Prerequisite(s): MK 231  


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