Mar 29, 2024  
2019-2020 Catalogue 
    
2019-2020 Catalogue [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MK 232 - Integrated Marketing Communications


Investigation of the methods used by organizations to create dialogue with various constituencies to create long-term, mutually beneficial relationships. Emphasizes maximizing communication impact in an ethical, socially responsible fashion by conveying consistent reinforcing messages using combinations of one- and two-way methods of communication.

Four credits.

Prerequisite(s): MK 231  



Add to Portfolio (opens a new window)