BU 323 - Strategic Management

This is a course in strategic management, which integrates students’ understanding of a number of business disciplines. A computer simulation allows real time decision making in product development, marketing, production and finance. Students work in teams to achieve competitive advantage for their “companies”. Requires computer work in class. If the class is not scheduled to meet in a computer lab, students will be expected to bring a laptop or other computer that can run Excel.

Four credits.