MK 234 - Marketing Ethics in Society

This course is designed to give students the opportunity to examine multiple perspectives related to the societal and ethical implications of marketing decisions and strategies. The course aims to contextualize the practice of marketing within a broader social framework, and illustrate the ways in which marketing and society interact with one another. Topics to be discussed include marketing’s role in society, social and cause-related marketing, marketing and politics, and ethical issues related to segmentation, production, distribution, promotion, pricing, social media, and international marketing.

Four credits.

Prerequisite(s): EN 105