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    Saint Anselm College
   
 
  Nov 17, 2017
 
 
    
2017-2018 Catalogue

Marketing


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The Marketing major prepares students for careers including advertising, sales, brand management, market research. Students will be able to successfully market products and services in different settings (e.g., marketing services, selling to businesses, working for nonprofits etc.). Specific courses focus on various aspects of marketing such as understanding consumer needs and behavior, pricing and product design, promotion and distribution related issues so that students can make effective decisions that will benefit the organization and its stakeholders.

 

Requirements for the Marketing major:

Business Core: Principles of Microeconomics (EC141), Business Statistics (BU121), Financial Accounting (AC111), Financial Management (FI 261)

Marketing Core: Principles of Marketing (MK 231), Consumer Behavior (MK 233), Marketing Research (MK332), Marketing Management (Capstone) (MK331)

Marketing Electives: Any 3 MK courses not listed above.

Course Sequence Outline


Freshman Year:


Sophomore Year:


Marketing majors take Consumer Behavior, Financial Accounting, and Business Statistics. Depending on their initial placement, they will finish their language requirement this year. Their remaining courses will be college core requirements, electives or courses for a minor or double major.

Junior Year:


Marketing majors take Marketing Research (the methods course), Financial Management, and 1 marketing elective. Their remaining courses will be core requirements, electives or courses for a minor or double major, and internship(s). One semester or a full year abroad is an option for this year.

Senior Year:


Marketing majors will take Marketing Management (the capstone course) and their remaining marketing electives. Their remaining courses will be core requirements, electives or courses for a minor or double major, and internship(s).

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