Mar 28, 2024  
2021-2022 Catalogue 
    
2021-2022 Catalogue [ARCHIVED CATALOG]

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BU 323 - Strategic Management


The course introduces principles of strategy formulation and competitive analysis.  The primary focus is on managerial decisions and actions impacting firm performance and survival of business enterprises.  The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.  The course is designed to help students develop skills and judgment for careers in business, sharpen students’ ability to think critically and logically, and to help students learn to diagnose situations from a strategic point of view.

Four credits.



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